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Posted: 6:01 PM Aug 24, 2005
Last Updated: 4:30 PM Jul 13, 2007
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 | 815 23rd Avenue
Meridian, MS 39301
(601) 693-1441
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| ABOUT US
| WTOK-TV | WTOK-TV has been serving East Mississippi and West Alabama for over 50 years. WTOK-TV is the only VHF station in the area, and has a coverage area exceeding a 50 mile radius of Meridian. Newscenter 11 is seen seven days a week with the latest news, sports, and weather in our region. Accu Weather and First Warn Weather are the latest in technology and alerts viewers instantly whenever bad weather threatens the WTOK-TV viewing area.
WTOK-TV offers its advertisers the latest in marketing research and provides solutions for all types of business needs. The sales team members pictured above are trained to consult with business owners and work with the information provided to help every business owner grow their customer base. We can be successful only when our clients are successful. Your advertising plan is designed to accomplish many goals, but the most important is to expose the message to as many viewers as possible. Ask your WTOK-TV salesperson to demonstrate the Nielsen rating book to you and the size of the audience your advertising solution schedule can deliver to you. Remember, 'if you always do what you've always done, you'll always get what you always got'. WTOK-TV received three awards for commercial production this year from the Mississippi Association of Broadcasters, and is recognized as the best in the East Mississippi, West Alabama region. WTOK-TV drives viewers to www.wtok.com for the latest local news, weather, sports, and consumer information. These motivated, potential customers are then directly targeted with your on-line marketing message. Your business will benefit from the incredible traffic generating ability of WTOK-TV & www.wtok.com. | | Top | | | | | Frequently Asked Questions
| How much does it cost to make a quality commercial?
There is no relationship between the cost and the effectiveness of a commercial. The most important aspect of a commercial is the message, not the amount spent making it. A good commercial can easily be produced for less than $200, depending of the creative being used.
I don't know anything about making a TV commercial. Can you help?
WTOK has one of the most modern commercial production facilities anywhere, capable of creating both simple and complex video messages. Our award winning Creative Services department works with business of all sizes to create a powerful message to make every business more successful.
How much should be spent on advertising?
Advertising should be viewed as an investment. If you have the right message, have a clearly defined goal, and your commercial reaches your customers with the right frequency, advertising will make money for you. The amount you should spend depends on what you want to accomplish and how many customers it will take to achieve your goal. WTOK will work with you to develop a solution, based on a plan within your marketing goals.
How can you measure the effectiveness of advertising?
The measurement you want to see is whether you achieved your goal, and sold as many units that you wanted to. If your advertising plan includes multiple forms of advertising with television, radio, and print, then you should have separate goals for each in order to measure them individually.
Why do some commercials cost more than others?
The primary basis for the cost of commercials is the number of viewers that the commercial will be seen by. Your salesperson can demonstrate the ratings that each show gets and how much the commercial in that time period is worth. A commercial in a newscast on WTOK reaches approximately 7 - 15 times more audience than any other program in the time period. | Top | | | CONTACT US
| | 815 23rd Avenue
Meridian, MS 39301
(601) 693-1441 | 
| Web site: www.wtok.com
| Email Us Here!
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