ABOUT US

WTOK-TV

Newscenter 11 is seen seven days a week
with the latest news, sports, and weather in our region. Accu Weather
and First Warn Weather are the latest in technology and alerts viewers
instantly whenever bad weather threatens the WTOK-TV viewing area.

WTOK-TV offers its advertisers the latest
in marketing research and provides solutions for all types of business
needs. The sales team members pictured above are trained to consult with
business owners and work with the information provided to help every
business owner grow their customer base. We can be successful only when
our clients are successful. Your advertising plan is designed to
accomplish many goals, but the most important is to expose the message
to as many viewers as possible. Ask your WTOK-TV salesperson to
demonstrate the Nielsen rating book to you and the size of the audience
your advertising solution schedule can deliver to you. Remember, 'if you
always do what you've always done, you'll always get what you always
got'.

WTOK-TV received three awards for
commercial production this year from the Mississippi Association of
Broadcasters, and is recognized as the best in the East Mississippi,
West Alabama region.

WTOK-TV drives viewers to www.wtok.com
for the latest local news, weather, sports, and consumer information.
These motivated, potential customers are then directly targeted with
your on-line marketing message. Your business will benefit from the
incredible traffic generating ability of WTOK-TV & www.wtok.com.

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Frequently Asked Questions

How
much does it cost to make a quality commercial?

There is no relationship between the cost and the effectiveness of a
commercial. The most important aspect of a commercial is the message,
not the amount spent making it. A good commercial can easily be produced
for less than $200, depending of the creative being used.



I don't know anything about making a TV commercial. Can you help?

WTOK has one of the most modern commercial production facilities
anywhere, capable of creating both simple and complex video messages.
Our award winning Creative Services department works with business of
all sizes to create a powerful message to make every business more
successful.



How much should be spent on advertising?

Advertising should be viewed as an investment. If you have the right
message, have a clearly defined goal, and your commercial reaches your
customers with the right frequency, advertising will make money for you.
The amount you should spend depends on what you want to accomplish and
how many customers it will take to achieve your goal. WTOK will work
with you to develop a solution, based on a plan within your marketing
goals.



How can you measure the effectiveness of advertising?

The measurement you want to see is whether you achieved your goal, and
sold as many units that you wanted to. If your advertising plan includes
multiple forms of advertising with television, radio, and print, then
you should have separate goals for each in order to measure them
individually.



Why do some commercials cost more than others?

The primary basis for the cost of commercials is the number of viewers
that the commercial will be seen by. Your salesperson can demonstrate
the ratings that each show gets and how much the commercial in that time
period is worth. A commercial in a newscast on WTOK reaches
approximately 7 - 15 times more audience than any other program in the
time period.

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CONTACT US

815
23rd Avenue

Meridian, MS 39301

(601) 693-1441

Web site: www.wtok.com

Email
Us Here!