MERIDIAN, Miss. (WTOK) - If you have shopped, or will shop, online Monday, you have a lot of company. Seventy-eight million Americans are projected to nab Cyber Monday deals.
Despite the fact that more people are shopping online, some local shop owners say the trend is not having a major negative effect on their businesses.
For more than 12 years the owner of Uptown Girl has operated a boutique in downtown Meridian.
Over the years, Tracie Brantley says many things have changed, but some have stayed the same. That's why she says online shopping is not having a major negative impact on her business.
"Like today, we have 25% off. We have free gift wrapping," said Brantley. "We have gift certificates. And I do believe that it is that personal touch."
For more than 40 years Harry Mayer Clothiers has been a staple in Meridian. Although the owner says the business is making necessary changes to meet the growing needs of customers, he says, overall, one key aspect is staying the same.
''Our customers are more of our friends than our customers, and our type store provides a sense of community," said Mayer. "We have a strong social media presence. We do a lot of a Facebook, a lot of Instagram. However, as far as them being actually designed to sell online, that's not our strength. Our strength is not the click of a mouse. Our strength is personal service."
It's that's personal touch that both Mayer and Brantley say keeps customers coming back to their stores looking for more than just bargains.
According to the National Retail Federation, Black Friday sales increased this year by 15 percent.
Cyber Monday sales are also expected to increase with more than $6.5 billion spent.