While the glowing tips may be cool to the touch, the sale of e-cigarettes has been hot. But some fear that these devices are becoming more popular among those who are too young to smoke.
This week, a new Centers for Disease Control report revealed that over a quarter of a million non-smoking middle and high schoolers tried e-cigarettes last year. That's a threefold increase from 2011.
Even more concerning is that these children are almost twice as likely to plan smoking real cigarettes after trying the electronic ones.
Concerns over this trend led the American Heart Association this week to recommend that these devices be off limits for minors and that companies should be restricted from advertising and using enticing flavors.
Will these devices eventually be regulated the same way cigarettes are? That is yet to be seen. But one thing is clear. Protecting kids from nicotine addiction should be a top priority for lawmakers, companies and parents