From the moment you walk into the new Geoffrey Store, you know you're not in a regular toy store.
From Sponge-Bob Squarepants and Scooby-Doo, to Barbie and Harry Potter, this store celebrates the rituals of childhood.
"It's mom's kitchen table, it's an activity center, it's an incredible place to have a birthday party," said Joel Anderson, vice-president of Geoffrey's. "What we've done is brought Toys-R-Us, Kids-R-Us, Babies-R-Us, all under one roof."
The store comes complete with a photo studio and a play area. They sell clothes for infants and children. It's one-stop-shopping for mom and dad. And when it comes time for your child's next birthday party, the Giraffic Party is the place for you.
"It's all about every party supply you'd ever need," said Anderson. "It's about a place to go have the party. We've got party rooms and party planners that are experts in throwing incredible parties. From Glitter Glam Jam to Clay Play to Karaoke. Special parties that are really hard to replicate at home."
Geoffrey officials have been researching the Meridian area for the past 18 months. This will be only the third store like this in America. Anderson says Meridian is perfect.
"Great crossroads with the freeways passing through here," said Anderson. "It seemed to be an economy that's growing and it's been really pro-business."
The grand opening of Meridian's Geoffrey Store will be this Friday at 9:00 a.m. Several local schools will be helping with the festivities and there will be a special appearance by Geoffrey the Giraffe and some of his friends.