The Mississippi band of Choctaw Indians has announced a new advertising campaign designed to bring attention to the tribe's heritage and end many stereotypes.
Chief Phillip Martin says despite the tribe's advances in human services and in business, misperceptions remain.
The chief says the campaign goal is to consistently convey the story of the tribe to the public.
"Create a partnership here that everybody can benefit from, not only our efforts to improve living conditions for people. It can be spread through the state as well. We can all work together and utilize some of our friends throughout the country," said Chief Martin.
The Choctaw tribe is one of the state's largest employers and has the largest locally operated reservation school system in the nation.