Comcast Vies for Disney

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Comcast Corporation Wednesday launched an unsolicited bid to buy the Walt Disney Company for more than $54 billion in stock.

If the deal is ever completed, it would join the largest U.S. cable operator with one of the largest U.S. media companies.

Comcast made the surprise bid as Disney Chief Executive Michael Eisner faces pressure from some shareholders who want to oust him.

The Disney Board of Directors will take a look at the offer.