The top executives of nearly 60 Coast corporations have unanimously passed a motion asking Harrison County supervisors to remove the Rebel flag from a public beach display.
The group wants to replace the Rebel flag with the "historically correct" First National flag of the Confederacy.
Aldo Morrell, president of the Mississippi Gulf Coast Economic Development Council, removing the Rebel flag, "is the right thing to do."
Controversy over the Rebel flag display reignited in July, when supervisors restored the flag to the Eight Flags beach display.
Harrison County supervisors have said they plan to stick by their decision to fly the flag and they believe a majority of voters want it on the beach.
Earlier this week, the Gulfport Business Club voted to urge supervisors to remove the flag and the NAACP is also pushing for the flag's removal.