USM Logo Controversy

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University of Iowa officials have asked the University of Southern Mississippi to get rid of its Golden Eagle logo, saying it looks too much like the Hawkeyes' trademark.

Southern Miss introduced the new Eagle-head logo in January 2003. The logo had avoided the radar of Iowa officials until Southern Miss hired men's basketball coach Larry Eustachy, who previously coached at Iowa State University.

Media coverage of the hiring in Iowa brought the issue to the attention of school officials.