Today marks the 10th annual Cow Appreciation Day for Chick-fil-A restaurants across the country.
Children and adults showed off their bovine gratitude on this occasion through cow costumes, in exchange for free meals. Cow Appreciation Day is an annual event that was started by fans of the restaurant. Diners would dress up as cows to show their love for Chick-fil-A, and the idea spread from there.
"Chick-fil-a's actually picked it up nationally now, and so we just support it, and we're so excited to have our fans here, and our guests," marketing director Blair Landwehr says. "We love them so very much, and the cow, I know loves and adores all of our guests that we have today. "
Every guest who showed up dressed as a cow received a free meal. Landwehr says it's an occasion the restaurants look forward to each year.