Chick-fil-A in Meridian has been busy all day, with traffic at the drive-thru window backed onto South Frontage Road at peak times.
Support for and opposition to the business has become a political issue in recent days. Company CEO Dan Cathy told The Baptist Press that he supports traditional marriage in keeping with his religious beliefs.
He and Chick-fil-A have been targets of supporters of gay marriage, but there has also been an outpouring from people who agree with him or agree with his right to his opinion.
That led to Chick-fil-A Appreciation Day being organized.
Customers and employees said they couldn't believe the response.
"It's fabulous. I've never seen so many turn out for an occasion like this," said Blair Landwehr of Chick-fil-A. "Breakfast blew me away."
"I think it's great; think it's awesome," said David Chandler, who was with a group of senior adults from First Assembly of God Meridian, which ate breakfast there Wednesday,
Chandler says the group chose to support Chick-fil-A because of the biblical values the restaurant holds.
"Jesus loves everybody," said David Chandler of First Assembly of God Meridian. "Gays, homosexuals, all. But I believe there's a biblical value of staying with the word of God and the Bible teaches against that (homosexuality)."
The restaurant says a lot of work went into preparing for its appreciation day. Extra food was brought in from other stores and extra staff members were on hand to pitch in.
"A lot went in. We actually order on Mondays and we receive our trucks on Thursdays," said Landwehr. "We ran out over the weekend just due to a large number of customers coming in."
Newscenter 11 spoke with several additional customers off-camera about the comments made by Chick-fil-A. Two said they against the comments Cathy made, but they did not want to be interviewed on-camera. Another woman said she's a vegetarian, but ate chicken in support of Cathy.
Chick-fil-A Appreciation Day was sparked by former Arkansas governor and presidential candidate Mike Huckabee.
Over 600,000 people had signed up via Facebook to participate in the appreciation day.