Tuesday's runoff brought in record-breaking numbers throughout Mississippi. Rep. Greg Snowden says there was an estimated 20 percent increase from the original primary to this runoff election.
"Thad has a record that he ran on, particularly in the last three weeks," he says. "He reminded people why they should re-elect him, and I think people responded to that. He's been a wonderful senator."
Which appears to be true for this area. Senator Cochran brought in 56 percent of the vote for Lauderdale County. But although the runoff is over, the hostility from this election is not.
"So much for bold colors. So much for principle," McDaniel says in his speech.
McDaniel left with some heated remarks after results came in. His supporters are less than thrilled, which leaves many questions for the republican campaign's future.
But whether republicans are satisfied or dissatisfied, pushing forward with Thad Cochran could hold benefits for democrats. The democratic party chairman here in Lauderdale County says he believes that this decision might actually split the vote for many republicans.
He believes this might sway votes or influence voter turnout in the general election.
"What we really like is the split in the republican party that McDaniel and Mr. Cochran created," chairman of the democratic party John Flowers says. "So we really love that, and we're going to do our best to take advantage of that."
But officials say the best way to combat a democratic edge is for republicans to come together in this election to support Cochran.
"That's the great thing about the party primary process," Chris Young, vice chairman of the executive committee for the republican party, says. "You have these spirited debates and differences of opinion, and you come together as one afterward to move forward to make sure that the seat is maintained in November."