On Thursday local law enforcement gathered in Meridian to announce the start of the latest blitz on drunk and impaired driving.
This year the Labor Day blitz is being called "Drive Sober, or Get Pulled Over." Officers say this program works, no matter what it's called.
"The campaign itself just heightens public awareness," says Andy West with the Mississippi Highway Patrol, "and it seems to decrease the number of impaired drivers that we see on the highway."
"Our number of DUI's are way down from years past," echoes Lauderdale County Sheriff Billy Sollie.
Officers say this program is not about the amount of arrests they make through sobriety check points and increased road presence. Instead, they say it's about changing the way people think about drinking and driving.
"We're trying to keep our streets safe," says Captain Rick McCary with the Meridian Police Department, "we don't anyone getting injured, and that's why we get out and push these during the holiday periods."
"Drive Sober or Get Pulled Over" will run nationwide from August 19th through September 5th.