The Lauderdale County Tourism Commission's "Come See My Hometown" campaign has another familiar face on display.
A new billboard is up along Interstate 20/59 in Meridian between the 150 and 151 mile markers.
Hartley Peavey founded his international electronics company in Meridian 40 years ago.
"I think it's a particular honor and I'm very pleased to see that, not only for people passing through Mississippi, but to convince our local folks who sadly tend to be negative sometimes that indeed you can do something in Meridian," Peavey said. "And if putting my face on a billboard inspires just one person to be successful, then I suppose it'll all be worthwhile."
Peavey Electronics exports to over 130 countries.
Hartley Peavey is the latest local celebrity to be added to the "Come See My Hometown" campaign.
Drivers will also notice Jay Powell on a billboard in Hattiesburg.