Keep America Beautiful presented Mississippi's Pat Fordice with the 2005 Mrs. Lyndon B. Johnson Award during its National Awards ceremony.
The former Mississippi First Lady is well known for her appearances on the Mississippi Department of Transportation series of anti-litter public service announcements, “I’m Not Your Mama! Pick it Up, Mississippi!?”
The Keep Mississippi Beautiful/PAL program worked alongside MDOT to develop the statewide media campaign.
Fordice continues as a spokesperson and representative of the Mississippi campaign.
The campaign uses humor and an element of surprise to reach viewers emotionally and to appeal to the message of personal responsibility. The campaign also features dramatic on-screen statistics detailing the state's litter problem.