The School Executive Management Institute is helping administrators build practical public relations skills.
"A lot of times when you are talking to the media, you really don't know how to approach them, especially since you don't really see them unless it is a crisis situation," said Percy Lee, a principal in Columbus, Miss.
The main scope of the two-day session is how educator may use those practical public relations skills and how they can work not only with media but with the whole community.
The institute also gives both small and large schools a forum to communicate with each other and take back new and fresh ideas that they can apply.
"A lot of times when you are talking to the media, you really don't know how to approach the media or how to talk to them," said Dr. Judith Miller.
The session also included a media panel to help the administrators, by informing them about the right and wrong ways to communicate with media, crisis communication and how to work with parent groups.
"I've gotten a lot of good ideas," said Rebecca Marble, a principal in Leake County.
Similar sessions will be taking place in both the fall and spring.
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