Tennessee state officials say they had been preparing a youth suicide prevention public service announcement featuring Steve McNair, before he was shot and killed last week.
The Tennessee Department of Mental Health and Developmental Disabilities said it's shelving the 60-second television spot, which hasn't yet aired.
The department issued a statement Thursday saying "broadcasting it now is not only inappropriate but doesn't serve the community."
Department spokeswoman Jill Hudson said McNair taped the spot in April, and producers had been doing post-production work in hopes of using the announcement sometime this year.
Police say a 20-year-old girlfriend of McNair's shot and killed him July 4 before killing herself in Nashville.