Local Stores Prepare for Holiday Shoppers

By: Rachel Alig Email
By: Rachel Alig Email

According to a report released by the Labor Department, the economy lost 190,000 jobs in October. That's the 22nd consecutive monthly decline. Businesses have felt it all along.

"Summer was kind of slow," said Peaches Saxon. She is the owner of Saxon's Flowers and Gifts.

To make up for slow business, local stores like Point are trying out new techniques. Stores are being more particular about their merchandise.

"We've tried to be more selective this year and really have in mind our customers and what they would enjoy." explained Ginger Willis, the owner of Point.

They are also bringing in unique pieces to offer.

"And we've tried to have diverse merchandise so that we can appeal to each generation in the family." said Willis.

Retail stores are looking for the holidays to get consumers shopping again. Although the Labor Department reported that consumer spending decreased in September by the largest amount in nine months, businesses believe the season of giving will help change that.

"But I think as things loosen up a bit, people will kind of get back to what they were doing and spending the way they used to." said Saxon.

Each of the store owners I talked to said they realize people are on tighter budgets with the state of the economy. As the holiday season approaches, they are still hopeful.

"Well everybody has been affected, somewhat, by the economy." said Saxon. "But we are getting out of it and I feel hopeful that we'll get back to normal soon."

"I have not seen it get worse. And I think it is going to be better. I think it will be better!" exclaimed Willis.

Because business has been slow, many local stores were forced to lay people off.

"We cut back on some of our personnel for a while. That's one of the things that you can quickly change."

Luckily for stores like Saxon's Flowers and Gifts the holiday season has allowed them to bring back those individuals previously laid off.

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