It has been almost three weeks since the first of two killer tornadoes devastated the residents of Mississippi. There are still many people in need.
Television stations across Mississippi are involved in trying to help the American Red Cross meet that need.
No federal grants. No loans from the government. No sponsorships. The American Red Cross relies on the public.
"The American Red Cross is completely funded by donations. Those donations are used in the recovery of disasters that are both large and small.
"You know, the American Red Cross responds to disasters. Every huge disaster and small disaster, we're there," said Susan Wehr, executive director of the Key Chapter of the American Red Cross in Meridian. "And when I mean small disaster, single family fires, we're there. Large disasters, the Yazoo tornado and all of the area that encompassed."
The American Red Cross Media Day is all about collecting contributions from the public. Wehr witnessed some of the more recent destruction in Yazoo City in which the American Red Cross helped.
"But I think the thing that struck me the hardest was actually seeing the families there to get food or there for case management services," said Wehr. "Because you realize, that could've easily have been me. That could've easily been Meridian."
For over 125 years, the American Red Cross has been there for communities across the country. A lot of the money you donate to this non-profit organization goes directly to the individuals in their time of need.
"When someone suffers a disaster, we provide them with a small amount of cash. It's typically on a debit card," said Wehr. "And that's just to help them buy the various things that they're not going to be able to get through other helping agencies."
Consider this, just $3.00 provides one comfort kit containing hygiene items like shampoo, toothpaste, and deodorant.
There are three ways you may assist in this fundraising opportunity for the American Red Cross.You may call 1-800-RED CROSS or 1-800-733-2767. Phone lines will be open till 11 p.m. May 12; log on to www.redcross.org; or text Red Cross to 90999 to have a $10.00 donation added to your cellphone bill.