Gulf Coast to Start Tourism Campaign

By: The Associated Press
By: The Associated Press

Tourism officials on the Mississippi Gulf Coast will be asking BP PLC to pay $7.5 million a month for a national advertising campaign to overcome coverage of the Deepwater Horizon oil spill.

The Harrison County Tourism Commission plans to focus on casinos, entertainment and family attractions, but not the beaches.

The Sun Herald reports that targeted markets for the television ads will be Atlanta, Birmingham, Tampa-St. Petersburg, Jackson, Charlotte, Memphis, Nashville and Dallas.

The commission is using about $600,000 from its reserve fund and money for its fall advertising to start the campaign.

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