Whether it's for vacation or a holiday getaway, this is prime time for Mississippi to cash in on tourism dollars and if you ask Governor Phil Bryant, it's a crucial time for the state's economy.
"We're working very hard with our tourism, both on the state levels and local levels," said Bryant.
Since naming Brent Christensen executive director of the Mississippi Development Authority back in May, Bryant says the state will be paying close attention to what it takes to make Mississippi picture perfect.
"Tourism will be a special focus on it, whether it's the birthplace of America's music or whether it is that Mississippi Gulf Coast as a destination location," said Bryant.
Bryant says for every dollar the state spends on tourism, there's a six dollar return. With that one to six ratio, Bryant says the state must invest and find new ways to attract throughout the year.
"We are beginning a new effort to try to bring back the family vacation. I think there's nothing better for family than putting all the kids in the car and taking them to the Mississippi Gulf Coast or other areas throughout Mississippi," said Bryant.
The state is already offering up an array of choices for tourists, from excursions on the water to journeys of the more musical kind, with the Mississippi Blues Trail and museums like the one in Indianola honoring Mississippi native B.B. King.
There's also historical points of interest like the battlefields in Vicksburg and the more scenic routes of north Mississippi. Bryant says they all play a role in shaping the future of the state's tourism industry.
"We're hoping that people not only in Mississippi will take the advantage of seeing Mississippi first but [people] nationally and internationally as well," said Bryant.