Many Mississippians have special vehicle tags that are personalized in some way, or dedicated to an organization or cause. Some of them are 'vanity' plates.
"Just to single yourself out between everyone else," said Charcinda Glasper, 23, about why she likes her 'vanity' tag, DREADS, on her Chevy Monte Carlo. "It's because that's, like, the style of hair that I like the most."
For 2010 so far, the state department of revenue says more than 627,000 specialized tags are registered in Mississippi.
"The general fund for special plates received $11 million last year," said Kathy Waterbury, spokesperson for the department of revenue.
Waterbury says specialized tags can be anything from your school alma mater, to whether you're a veteran, or belong to an organization.
"Some monies go to the department of archives and history, some to the department of transportation, it just depends on the plate," Waterbury said.
But as shown on their website, most of the money goes back to the organization itself.
For instance, $24 went back to Breast Cancer Awareness in both northern and central Mississippi out of an additional $31 for one of these plates.
As for Glasper, whether her tags says DREADS or something else, she wants to stick with a plate that personalizes her style.
"Just because it's something that everyone can see, like, it's not just private, it's public," Glasper said. "You can see it."
The Mississippi Department of Revenue says it collects the funds from the county tax collector for 'specialized license plates and then distributes the money to that organization.