Here An Ad, There An Ad

From the Governor's race, all the way down to races like supervisor and chancery clerk, campaign commercials are here, filling up the airwaves in the last days before the primary elections.

It's an especially busy time for the WTOK-TV sales department, as it works to get all of the ads on the air.

General sales manager, Jim Briggs, says the number of ads has grown. They once encompassed just the statewide races, but now there are lot of ads for smaller, local races.

"I don't know if people are more intense about grassroots politics or if they're looking for a springboard to something else, but they're really getting the tactics seen in the bigger races to the smaller offices," said Briggs.

Briggs said WTOK currently has 19 different candidates running ads in nine different races.

But the question is, do they really work? Many of the voters we talked to say, not so much.

"No, they don't make any difference. I think there's a lot of hype and a lot get down and dirty," said Brenda Clark.

"Not really," said Deborah Payne. "It kind of depends on who throws mud at who."

"They don't do anything but lie and promise you everything," said Ed Bradley.

Though not many people will admit to the ads having an effect, the candidates obviously think they work.

By the time the elections are over, several million dollars will be spent on them at television stations across the state.


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