Frank Tolbert scored 29 points and DeWayne Reed had 21, both career highs, to lead Auburn to an 80-77 victory over No. 18 Mississippi Saturday.
The Tigers kept the Rebels from matching the best start in school history with the upset.
Quantez Robertson's 3-pointer from the right corner broke a 70-70 tie with a minute left for the Tigers (11-5, 2-2 Southeastern Conference).
Ole Miss' Eniel Polynice (15-2, 2-2) then missed a 3 at the other end.
Tolbert made four straight free throws and Auburn went 7-of-10 from the line over the final 39 seconds to keep Ole Miss from tying after twice pulling within three points.
Ole Miss was trying to match its 16-1 start in the 1925-26 season but fell short with yet another close one in the SEC.
The Rebels' first four league games have been decided by a total of 10 points. Chris Warren led Mississippi with 25 points.