MIAMI (AP) -- When hurricanes and tropical storms threaten the U.S., a self-described "weather geek" will let the nation know what the dangers are.
National Hurricane Center Director Bill Read marks a small milestone. He's one month into the Atlantic hurricane season, with five more to go.
So far, there has been only Tropical Storm Arthur, which formed in the Atlantic the day before the season officially started June first and soaked the Yucatan Peninsula. The season's busiest months are still ahead.
With things quiet so far, Read says he wants to try to understand the psychology behind why some people or neighborhoods evacuate and others don't. Then he wants to tailor his message to individual communities. In places like New Jersey -- which hasn't had a hurricane make landfall since 1903 -- he says there should be a different way of talking about preparedness than in places that have seen hurricanes more frequently.