Salvation Army launches online “Red Kettle”

Published: Dec. 16, 2020 at 11:58 AM CST
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MERIDIAN, Miss. (WTOK) -The sound of bells accompanied with a Santa hat and a red kettle. It’s a sound many shoppers hear outside stores this time of year, indicating the start of the holidays.

The Salvation Army’s annual Red Kettle campaign is underway nationwide, and this year there’s more than one way to donate, including online.

“We know a lot of people are staying home and ordering gifts online, so we have an online kettle on, and you can place your donations through that site,” says Salvation Army of Meridian Corps Officer, Lt. Tamara Robb.

Robb says the pandemic has caused more and more people in need to seek the Salvation Army for help.

“People losing their jobs and the economy, so that’s an additional strain on the Salvation Army,” says Robb.

But where do the Red Kettle donations go specifically?

“Eighty-two cents of every dollar stays right here in Meridian. We have some administrative costs that we have to cover but it goes right back into direct services. So if you drop money in the kettle in Meridian it stays in Meridian. If you drop money in Newton, it stays in Newton. In Philadelphia, it stays in Philadelphia. So we use that money to serve the people in that particular community.”

And if you do happen to shop in store, there’s still a way to make a contact-less donation through bump and pay or a QR code.

Robb says they need the community’s help to reach their goal of $130,000.

“It goes to feeding people, we feed people 7 days a week, every evening. And that’s 65 to 70 people, over 14,000 meals we’ve done over the last several months. It funds children’s programs, it helps us fund so many different things.”

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