WTOK kicks off Toython campaign

2021 WTOK & Cane's Toython
2021 WTOK & Cane's Toython(WTOK)
Published: Nov. 29, 2021 at 11:32 AM CST
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MERIDIAN, Miss. (WTOK) - WTOK’s annual Toython kicked off Monday evening with a block party in downtown Meridian. Toys will be accepted during regular business hours through Thursday, Dec. 9. Agencies that are partnering with us to distribute the toys need time to organize them and prepare them for the recipients.

Toython got its start back around 1990 when WTOK partnered with Peavey Electronics and the Wesley House. We’ve held the event at Bonita Lakes Mall, at both locations of Wal-Mart and at our WTOK television studios.

Several years ago, we branched out to include agencies under the United Way umbrella to benefit from Toython, and this year, Raising Cane’s has joined us as a corporate sponsor.
The Salvation Army is one of our United Way partners this year for Toython. The Salvation Army also recently kicked off its Red Kettle and Angel Tree campaigns. Lt. Tamara Robb from the Salvation Army says the agency is very happy to be involved in Toython and hopes people in our communities participate in a big way.
“We’re excited about that being downtown,” said Robb. “There’s going to be a parade, I understand. Pick a favorite toy to get that you got as a child, that you want to give another child this Christmas. It will awaken the child within and you’ll have a great time getting into the Christmas spirit.”
The Wesley House has been a partner with WTOK for the 30-year history of Toython. It has helped make sure that all the toys donated get to families and kids in need over all these years.
Executive director of the Wesley House, David Schultz, said it has a great system in place to make sure the donations get to deserving families.
“The awesome thing for us, I feel, at the Wesley House is the fact that we’re in a position in between people with resources and individuals with needs,” said Schultz. “We’re simply a vessel, and for those folks who cann bring a toy. For those folks that can, bring a bike. Any of the resources that can be available, that’s an awesome thing.”
WTOK’s Toython campaign runs through December 9th and toys will be delivered to the United Way on December 10th.

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