Small Business Saturday celebrates its 10th year

MERIDIAN, Miss. (WTOK)- Small Business Saturday is an American shopping holiday held during the Saturday after Black Friday.

It’s the holiday that encourages people to support their local businesses by shopping small.

“It’s always a great experience whenever small businesses are the focus of the day and we appreciate everyone that comes out and supports us,” says an employee of Crooked Letter, Mandy Galyean.
“Downtown everybody can get together and within walking distance to check all the different local shops. It’s just positive for everybody,” says the manager of Dc Guitar Studio, Aaron Smith.

Every year, Small Business Saturday is held the day after Black Friday when many consumers shop at major retail chains.

“We know this weekend a lot of people shop at big box stores yesterday which is ok. To have a day designated for the small businesses to showcase those for Small Business Saturday is a great opportunity for all the local business owners. It’s to invite people to come, see what they are all about, and to support them,” says the owner of Crooked Letter, Debbie Mathis.

Some stores, like Crooked Letters, offered discounts of up 15% off their entire inventory.

“We’re so appreciative of the local people that come out and shop with us. When they support us, then we are able to support our community. We’re the ones that make donates to all the school clubs, the fundraisers, and there are many of them. We are able to contribute to those because of local people supporting us, day in and day out,” says Mathis.

Small Business Saturday was an idea created by the credit card giant American Express on November 27, 2010.